Vendor Lock-In (Website Platforms)
Website platform vendor lock-in occurs when moving content, functions, or business processes away from a provider becomes unusually costly or difficult.
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Digital Glossary
A practical guide to the digital terms behind websites, content, SEO, UX, and online visibility.
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Version Control (Git)
Version control records changes to files over time so a team can see what changed, compare versions, and restore an earlier state when appropriate.
Read the definitionVideo Aspect Ratio
Video aspect ratio is the relationship between a video's width and height, expressed as numbers such as 16:9, 1:1, or 9:16.
Read the definitionVideo Completion Rate
Video completion rate measures the share of video viewing opportunities that reached a defined completion point.
Read the definitionVideo Hook
A video hook is the opening visual, line, or moment intended to give viewers a reason to keep watching.
Read the definitionVideo Schema Markup
Video schema markup is structured data—usually VideoObject—that describes a video and its properties to search engines.
Read the definitionVideo Script
A video script is the planned wording and sequence of a video before production.
Read the definitionVideo Testimonial
A video testimonial is a recorded customer endorsement that communicates a person’s experience with a business, product or service.
Read the definitionVideo Thumbnail
A video thumbnail is the preview image shown for a video in interfaces that support one.
Read the definitionVideo Transcript
A video transcript is a written version of spoken content and relevant audio information from a video, typically presented as text that can be read separately.
Read the definitionVideo Watch Time
Video watch time is the total amount of time viewers spend watching a video or collection of videos during a defined reporting period.
Read the definitionView-Through Conversion
A view-through conversion is an attributed action recorded after someone sees an eligible advertisement but does not click that particular ad before completing the action through another route.
Read the definitionViewport Meta Tag
The viewport meta tag is an HTML instruction that helps a mobile browser determine how to size and scale a web page's visible area.
Read the definitionVirtual Business Phone Number
A virtual business phone number is a telephone number managed through a calling service that can route calls to chosen devices or team members without a dedicated traditional line.
Read the definitionVirtual Estimate
A virtual estimate is a preliminary service quote prepared remotely from information such as photos, video, measurements, or an online customer conversation.
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