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Selected work

Web concepts built around clearer choices.

These visual studies explore how a small service business can explain its work, guide a visitor, and make the next question easier to ask.

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The point of the exercise

A website should help a customer decide what to do next.

Each concept starts with a different communication problem: service choice, project context, or scope clarity. The visual direction follows the content instead of asking the business to fit a generic template.

Three visual studies

Different businesses need different ways to become clear.

Concept 01 · Visual study

Northline Home Services

A calm, practical direction for a cleaning business that needs its services, service areas, and contact path to be easy to understand.

Challenge

Cleaning businesses often need to explain several service types without making the first visit feel like a checklist.

Approach

Lead with the service choice, keep the language plain, and make the information needed before a quote conversation easy to find.

Design direction

A composed blue palette, a clear service hierarchy, and a direct path from “what we do” to “how to get in touch.”

Read the cleaning + home services perspective

Concept 02 · Visual study

Field & Form Landscapes

A spacious editorial direction for outdoor services where ongoing lawn care and project-based landscaping need distinct entry points.

Challenge

Landscaping customers may be comparing maintenance, seasonal work, and larger projects with very different questions.

Approach

Separate the service categories, give timing and project context room to breathe, and let real work become the proof when it is available.

Design direction

Light green surfaces, generous spacing, and an image-ready structure that can support real project stories without inventing them.

Read the landscaping + lawn care perspective

Concept 03 · Visual study

Good Hands Repair

A direct, approachable direction for an independent handyman who needs to explain the work, the boundaries, and the next useful question.

Challenge

A broad repair list can create uncertainty about what a business actually takes on and what information a project needs.

Approach

Group common work clearly, make scope boundaries visible, and guide a homeowner toward a more useful first conversation.

Design direction

A warm neutral surface, compact information blocks, and confident typography that keeps the service list practical.

Read the handyman + home repair perspective

Website development

Selected Website Development Work

Selected organizations below reflect website development work. They are presented as professional experience references, not case studies or claims about current partnerships.

What carries into real work

Structure, language, and visual choices should agree.

I use concept work to test how a business might be understood before details become expensive to change. In a real project, the final pages would be shaped by the owner’s services, customers, facts, assets, and decisions.

That means no borrowed claims, invented proof, or decorative case study story. The useful part is the thinking: what needs to be said, in what order, and with what kind of evidence.

Have a real project in mind?

Start with the part of your business that needs to be clearer.

The contact flow is being prepared. For now, you can explore the studies and note the questions you would like to discuss.

Start with a conversationMeet Görkem