About Us Page
An About Us page tells visitors who runs a business, what it does, and why its experience or approach may be relevant to them.
Read the definitionReference, explained clearly
Digital Glossary
A practical guide to the digital terms behind websites, content, SEO, UX, and online visibility.
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15 terms
Alternative Text (Alt Text)
Alternative text, usually called alt text, is a text alternative associated with an image so its important meaning or function can be communicated when the image cannot be seen.
Read the definitionBreadcrumb Navigation
Breadcrumb navigation is a short trail of links that shows where the current page fits within a website's structure.
Read the definitionCall to Action (CTA)
A call to action (CTA) is a prompt inviting someone to take a specific next step.
Read the definitionContent Refresh
A content refresh is a deliberate update to an existing page to make its information more accurate, useful, or complete.
Read the definitionCore Web Vitals
Core Web Vitals are a set of Google-defined measures used to assess important aspects of a page's real-world experience.
Read the definitionDuplicate Content
Duplicate content occurs when identical or substantially similar material appears at more than one URL, either on the same website or across sites.
Read the definitionFAQ Page
An FAQ page gathers answers to questions customers ask repeatedly.
Read the definitionGoogle Business Profile
Google Business Profile is a free tool eligible businesses can use to manage certain information that appears about them on Google Search and Maps.
Read the definitionInternal Linking
Internal linking means adding links from one page of a website to another page on the same site.
Read the definitionLocal Pack (Map Pack)
The local pack, also called the map pack, is a group of local business results that Google may show for searches with local intent.
Read the definitionLocal SEO
Local SEO is the work of making a business easier to discover in searches related to a place or service area.
Read the definitionResponsive Images
Responsive images let a website provide image files suited to different screen sizes, resolutions, or layout needs.
Read the definitionSearch Intent
Search intent is the goal a person is trying to accomplish when entering a query into a search engine.
Read the definitionWebsite Maintenance
Website maintenance is the ongoing work of keeping a live website accurate, functional, and dependable.
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