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Digital Glossary

A practical guide to the digital terms behind websites, content, SEO, UX, and online visibility.

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Showing 1276–1290 of 1451 terms

Website Care, Performance & Security · Account & Security Management

User Access Review

A user access review is a periodic check of who can sign in to a website, CMS, hosting account, or connected service and what each person is allowed to do.

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UX, Conversion & Accessibility · User Research & Usability

User Feedback Widget

A user feedback widget is a small website control that invites visitors to comment on a particular page or experience.

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UX, Conversion & Accessibility · Navigation & Interaction

User Flow

A user flow maps the steps and decisions someone takes to complete a particular task in a product or website.

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UX, Conversion & Accessibility · User Research & Usability

User Interface (UI)

A user interface, or UI, is the collection of visible and interactive elements through which someone operates a website.

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UX, Conversion & Accessibility · User Research & Usability

User Journey

A user journey describes the steps, questions, and experiences a person has while interacting with a business or service.

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Analytics & Measurement · Analytics Foundations & Reports

Users (GA4)

In Google Analytics 4, a user is counted using the property's available identity signals and reporting settings; the count is not a verified number of distinct people.

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Content & Copywriting · Website Messaging & Copy

Value Proposition

A value proposition is a concise explanation of the benefit a business offers to a particular group of customers.

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Digital Strategy & Competitor Research · Channel & Budget Decisions

Value Proposition Canvas

The Value Proposition Canvas is a framework for comparing a specific customer segment’s jobs, pains and gains with the value offered by a product or service.

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Digital Strategy & Competitor Research · Channel & Budget Decisions

Value-Based Pricing

Value-based pricing sets a price with reference to the value a customer expects from an outcome rather than calculating price solely from delivery cost.

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Analytics & Measurement · Conversion Measurement

Vanity Metrics

Vanity metrics are attention-grabbing measurements that look positive in reports but do not by themselves support a meaningful business decision.

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