Video Completion Rate

Video completion rate measures the share of video viewing opportunities that reached a defined completion point. Its exact denominator and completion rules depend on the social platform or reporting tool, so rates from different systems should not be compared without checking definitions. A landscaping business might inspect whether viewers finish a short before-and-after project video, then consider whether its opening is clear and the clip is unnecessarily long. Completion is an attention signal, not proof that viewers understood the offer, contacted the business, or became customers. It differs from general engagement rate, which may include likes, comments, shares, or other interactions rather than completed views.