Email Bounce
An email bounce occurs when a receiving system does not accept a message for delivery.
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Digital Glossary
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Email Deliverability
Email deliverability concerns whether messages reach recipients' inboxes rather than being rejected, filtered, or routed to spam folders.
Read the definitionEmail Drip Campaign
An email drip campaign is a planned sequence of messages delivered over time or in response to defined customer actions.
Read the definitionEmail Forwarding
Email forwarding automatically sends messages addressed to one email address to another inbox.
Read the definitionEmail List Hygiene
Email list hygiene is the ongoing work of keeping a contact list accurate, relevant, and respectful of recipients' choices.
Read the definitionEmail List Segmentation
Email list segmentation divides a contact list into groups based on relevant characteristics or behavior, such as service interests, geography, or customer status.
Read the definitionEmail Marketing
Email marketing uses email messages to communicate with customers or prospective customers for business purposes, such as seasonal service reminders, helpful updates, or relevant offers.
Read the definitionEmail Newsletter
An email newsletter is a recurring message sent to people who have an appropriate reason or permission to receive updates from a business.
Read the definitionEmail Open Rate
Email open rate estimates the proportion of delivered or otherwise defined recipient emails recorded as opened, depending on the email platform's calculation.
Read the definitionEmail Opt-In
An email opt-in is an action through which a person agrees to receive certain messages, often by checking an unchecked box or submitting a clearly labeled signup form.
Read the definitionEmail Personalization
Email personalization means adapting an email using relevant information about its recipient or circumstances.
Read the definitionEmail Preference Center
An email preference center is a place where subscribers can choose which kinds of marketing messages they want to receive or how often they hear from a business.
Read the definitionEmail Preheader
An email preheader is the preview text some inboxes display next to or below an email's subject line.
Read the definitionEmail Sender Reputation
Email sender reputation is an assessment that mailbox providers use, among other signals, when deciding how to handle incoming messages from a sending domain or infrastructure.
Read the definitionEmail Sequence
An email sequence is a planned series of related email messages sent to a contact based on a schedule, event or stage in a relationship.
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