Email Spoofing
Email spoofing is the practice of making an email appear to come from a sender or domain other than the true source.
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Digital Glossary
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Email Subject Line
An email subject line is the short heading recipients see when deciding whether to open an email.
Read the definitionEmail Subject Line Testing
Email subject line testing compares alternative subject lines to learn which better supports a defined campaign objective for a particular audience.
Read the definitionEmail Suppression List
An email suppression list records addresses or recipients that should not receive particular outgoing messages.
Read the definitionEmail Unsubscribe Link
An email unsubscribe link gives recipients a way to request that marketing emails stop.
Read the definitionEmergency Notice Bar
An emergency notice bar is a prominent website message used to communicate time-sensitive service disruptions, safety notices, or operating changes.
Read the definitionEmployee Advocacy
Employee advocacy is the voluntary, authentic sharing of work-related insights or company content by employees through their own networks.
Read the definitionEmpty State (UX)
An empty state is the screen or component shown when an interface has no items or results to display.
Read the definitionEnd-to-End Encryption
End-to-end encryption (E2EE) protects message content so that intended endpoints, rather than an intermediary service, hold the keys needed to read it.
Read the definitionEngaged Sessions
In Google Analytics 4, an engaged session is a session that exceeds the configured engagement-time threshold (10 seconds by default), includes a key event, or has at least two page or screen views.
Read the definitionEngagement Bait
Engagement bait is social media content designed primarily to provoke likes, comments, shares, or other interactions through manipulative prompts rather than genuine discussion.
Read the definitionEngagement Rate
Engagement rate is a ratio used to describe how often people interact with content relative to a selected measurement base.
Read the definitionEngagement Rate (GA4)
Engagement rate in Google Analytics 4 is the percentage of sessions classified as engaged sessions.
Read the definitionEnhanced Conversions
Enhanced conversions is a Google Ads measurement feature that uses eligible hashed first-party customer information to supplement conversion attribution.
Read the definitionEnhanced Conversions for Leads
Enhanced conversions for leads is a Google Ads measurement approach that uses first-party customer data to improve attribution of offline lead outcomes.
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