Email List Segmentation

Email list segmentation divides a contact list into groups based on relevant characteristics or behavior, such as service interests, geography, or customer status. A landscaping company could send seasonal lawn information to interested subscribers while keeping unrelated messages away from customers who requested only tree-care updates. Segmentation is different from personalization, which may tailor details within a message to one recipient. It also does not create permission to send marketing emails to people who have not agreed or otherwise been lawfully included under applicable rules. Segments should use accurate, necessary data, remain easy to maintain, and respect unsubscribe and preference changes.