Double Opt-In
Double opt-in is an email subscription process that asks a person to confirm a signup through a second step, often by clicking a link in a confirmation message.
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Digital Glossary
A practical guide to the digital terms behind websites, content, SEO, UX, and online visibility.
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Duplicate Business Listings
Duplicate business listings are multiple directory or map entries that represent the same business or location without a legitimate reason for separate records.
Read the definitionDuplicate Content
Duplicate content occurs when identical or substantially similar material appears at more than one URL, either on the same website or across sites.
Read the definitionDuplicate Google Business Profile
A duplicate Google Business Profile can occur when more than one listing represents the same eligible business location or operation.
Read the definitionDynamic Number Insertion (DNI)
Dynamic number insertion (DNI) changes the phone number displayed to a website visitor based on defined tracking rules to help attribute calls.
Read the definitionDynamic Pricing
Dynamic pricing is a pricing approach in which the quoted price changes based on predefined conditions such as demand, availability or timing.
Read the definitionDynamic Website
A dynamic website can assemble or update page content in response to data, user actions, or requests.
Read the definitionE-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
E-E-A-T describes experience, expertise, authoritativeness and trustworthiness in Google’s search quality guidance.
Read the definitionEditorial Checklist
An editorial checklist is a repeatable list of items an editor reviews before content is approved or published.
Read the definitionEditorial Policy
An editorial policy sets the rules a publisher or business follows when planning, reviewing, correcting, and maintaining content.
Read the definitionEditorial Workflow
An editorial workflow is the sequence of responsibilities and checks that moves content from an idea to a reviewed, published, and maintained piece.
Read the definitionEmail Accessibility
Email accessibility is the practice of making email messages understandable and usable by recipients with different abilities and assistive technologies.
Read the definitionEmail Account Recovery
Email account recovery is the process of restoring authorized access to a mailbox after a forgotten password, lost device, lockout, or suspected compromise.
Read the definitionEmail Authentication
Email authentication uses technical checks to help receiving mail systems assess whether messages claiming to come from a domain are authorized and trustworthy.
Read the definitionEmail Automation
Email automation uses predefined triggers, timing, or conditions to send messages without manually composing each one.
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