Email Newsletter

An email newsletter is a recurring message sent to people who have an appropriate reason or permission to receive updates from a business. It may share seasonal advice, new service availability, company updates, or useful articles. A landscaping company could publish a monthly lawn-care note tied to the time of year rather than sending a discount in every issue. The newsletter itself is a content format; content distribution is the broader decision about where information is shared. Senders should make the source of the email clear, respect unsubscribe requests, and follow applicable email marketing requirements. Open rates alone do not show whether newsletters create useful customer relationships.