Email Drip Campaign

An email drip campaign is a planned sequence of messages delivered over time or in response to defined customer actions. A landscape maintenance business might send a welcome message followed by practical seasonal care information to people who subscribed. The sequence differs from a single newsletter and is a specific use of email automation. Each message needs a clear purpose, appropriate timing, and a way to honor relevant unsubscribe preferences. Drip campaigns cannot replace responsive human communication when someone requests an estimate or reports a problem. Review triggers regularly so completed jobs, canceled inquiries, or duplicate contacts do not receive confusing messages.