Email Marketing

Email marketing uses email messages to communicate with customers or prospective customers for business purposes, such as seasonal service reminders, helpful updates, or relevant offers. A lawn care provider might email existing customers when it begins scheduling fall cleanups. Effective programs depend on accurate recipient records, appropriate permission practices, useful content, and clear opt-out handling. In the United States, commercial email must also meet applicable CAN-SPAM requirements; the law should not be confused with a universal prior opt-in rule for every commercial email. Email marketing is a channel strategy, while an email newsletter is one possible recurring format within it.