URL Parameter
A URL parameter is information added to a web address, usually after a question mark, to describe a setting, selection, or tracking detail.
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Digital Glossary
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URL Slug
A URL slug is the readable segment of a web address that identifies a particular page, such as lawn-mowing in an address ending with /services/lawn-mowing/.
Read the definitionURL Structure
URL structure is the system used to organize a website's page addresses.
Read the definitionUTM Naming Convention
A UTM naming convention is a consistent set of rules for labeling campaign links with source, medium, campaign, and other tracking values.
Read the definitionUTM Parameters
UTM parameters are labels added to a web address to help analytics tools identify the marketing source of a visit.
Read the definitionUnique Selling Proposition (USP)
A unique selling proposition, or USP, states a meaningful reason a customer might choose one offer over comparable alternatives.
Read the definitionUniversal Design
Universal Design is an approach to creating environments, products, and communications usable by as many people as possible without special adaptation.
Read the definitionUnlinked Brand Mention
An unlinked brand mention occurs when another website names a business or brand without linking to its website.
Read the definitionUnwanted Referrals (GA4)
GA4 unwanted referrals are domains configured to be ignored as referral sources on matching events so external workflows do not wrongly claim traffic attribution.
Read the definitionUp-Sell Strategy
An up-sell strategy offers a customer a higher-tier version of the product or service they are considering when the upgrade is relevant and clear.
Read the definitionUsability Benchmarking
Usability benchmarking compares how effectively people complete the same defined tasks across versions of a website or across meaningful time periods.
Read the definitionUsability Heuristics
Usability heuristics are broad principles used to review whether an interface is understandable and easy to operate.
Read the definitionUsability Testing
Usability testing involves watching representative people try realistic tasks on a website to learn where they succeed, hesitate, or get stuck.
Read the definitionUse of Color (Accessibility)
Use of color in accessibility means not relying on color alone to communicate essential information or distinguish actions.
Read the definitionUser Acceptance Testing (UAT)
User acceptance testing is the final practical check that a website or digital tool meets the needs agreed upon by the people who will use or own it.
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