Total Blocking Time (TBT)
Total Blocking Time is a laboratory performance metric summing the portions of long main-thread tasks that block responsiveness during page loading.
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Digital Glossary
A practical guide to the digital terms behind websites, content, SEO, UX, and online visibility.
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Touch Target Size
Touch target size is the area a person can tap to activate a button, link, or other on-screen control.
Read the definitionTracking Audit
A tracking audit checks whether a website's measurement setup records the intended actions accurately and consistently.
Read the definitionTracking Pixel
A tracking pixel is a small resource or tracking implementation used to signal that a page was viewed or an event occurred.
Read the definitionTrade Area Analysis
Trade area analysis examines the geographic area from which an organization attracts or serves customers, using travel patterns, demand, and competition.
Read the definitionTraffic Acquisition Report (GA4)
The Traffic Acquisition report in Google Analytics 4 (GA4) helps explain where website or app sessions originate.
Read the definitionTraffic Source
A traffic source indicates where a visit or user acquisition is attributed to in a reporting system.
Read the definitionTransactional Email
A transactional email communicates information connected to an individual transaction or ongoing service relationship, such as a booking confirmation, receipt, account notice, or requested appointment update.
Read the definitionTree Testing
Tree testing is a usability research method that measures whether people can find information within a proposed website category and navigation hierarchy.
Read the definitionTrigger-Based Email
Trigger-based email is a message or sequence sent automatically when a specified user action, status change or event occurs.
Read the definitionTrust Signals
Trust signals are details that help a visitor assess whether a business is credible and suitable for a job.
Read the definitionTwo-Factor Authentication (2FA)
Two-factor authentication, or 2FA, requires two different kinds of proof before allowing someone to sign in.
Read the definitionTyposquatting
Typosquatting is the registration or use of a web address resembling a legitimate domain, often to attract mistyped visits or impersonate another organization.
Read the definitionUGC Strategy
A user-generated content (UGC) strategy plans how a brand requests, obtains permission for, uses and evaluates content created by customers or other contributors.
Read the definitionURL Fragment Identifier
A URL fragment identifier is the portion of a web address after a hash sign, such as #services or #pricing.
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