URL Slug

A URL slug is the readable segment of a web address that identifies a particular page, such as lawn-mowing in an address ending with /services/lawn-mowing/. It helps people understand what they may find before opening the page and provides a consistent identifier for linking. A good slug is concise, descriptive, and easy to read, usually using lowercase words separated by hyphens. It is only one part of the full URL; the domain and any preceding folders serve different roles. Once a page is published and linked, changing its slug can break old links unless an appropriate redirect is put in place. Avoid stuffing the slug with repeated location keywords.