Website Design & Development

URL Structure

URL structure is the system used to organize a website's page addresses.

URL structure is the system used to organize a website's page addresses. A clear structure makes it easier for visitors and site owners to understand where information belongs, such as a services section containing individual cleaning or repair pages. The slug is only the readable portion of a specific address; URL structure includes the broader pattern of paths and sections. Short, consistent addresses are usually easier to maintain and share than confusing strings of parameters. Changing established URLs requires planning because existing bookmarks, internal links, and search results may still point to the old versions. Clear addresses support usability, but no particular folder pattern guarantees better search rankings.