Open Graph Image
An Open Graph image is an image a webpage identifies for use in link previews on compatible social and messaging platforms.
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Digital Glossary
A practical guide to the digital terms behind websites, content, SEO, UX, and online visibility.
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Organic Search
Organic search refers to the non-advertising results a search engine displays in response to a query.
Read the definitionOrganic Search Traffic
Organic search traffic refers to visits attributed to unpaid search engine listings rather than paid search advertisements.
Read the definitionOrganic Social Media
Organic social media refers to a business's unpaid posts, conversations, and other activity on social platforms.
Read the definitionOrganic vs. Paid Reach
Organic versus paid reach distinguishes the people exposed to social content without purchased distribution from those reached through advertising.
Read the definitionOrganization Schema
Organization Schema is structured data using Schema.org’s Organization vocabulary to describe an organization and its identifying details in machine-readable form.
Read the definitionOriginal Content
Original content contributes firsthand knowledge, meaningful analysis, or a useful explanation rather than merely repackaging material found elsewhere.
Read the definitionOrphan Page
An orphan page is a webpage with no discoverable internal links pointing to it from other pages on the same site.
Read the definitionOutbound Click Tracking (GA4)
Outbound click tracking in GA4 records clicks on links that take someone from a measured site to another domain when the relevant enhanced measurement feature can detect them.
Read the definitionOutbound Link
An outbound link sends a visitor from one website to a page on another domain.
Read the definitionPAS Framework (Problem-Agitate-Solve)
The PAS copywriting framework structures a message around a reader problem, the costs or friction of that problem, and a relevant solution.
Read the definitionPCI-DSS Compliance
PCI DSS compliance means meeting applicable Payment Card Industry Data Security Standard requirements for protecting payment account data.
Read the definitionPDF Accessibility
PDF accessibility is the practice of creating or remediating PDF files so people using assistive technology and different display settings can perceive and navigate their contents.
Read the definitionPEST Analysis
PEST analysis is a strategic scanning method that examines political, economic, social and technological forces outside an organization.
Read the definitionPESTEL Analysis
PESTEL analysis is a strategic scan of political, economic, social, technological, environmental, and legal forces outside a business.
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