Social Media & Digital Content

Open Graph Image

An Open Graph image is an image a webpage identifies for use in link previews on compatible social and messaging platforms.

An Open Graph image is an image a webpage identifies for use in link previews on compatible social and messaging platforms. A landscaping business sharing a completed project might choose a clear, permissioned photograph rather than relying on whichever image a platform happens to find. The image is typically referenced through Open Graph metadata and works alongside the page's title and description. It is not the same as the image's alt text or a guarantee of image-search rankings. Platforms may crop, cache, or ignore the supplied image. Test previews on relevant channels, verify the rights to use the photo, and keep any overlaid text readable.