Original Content

Original content contributes firsthand knowledge, meaningful analysis, or a useful explanation rather than merely repackaging material found elsewhere. A local repair business could explain its actual inspection process and illustrate the work with properly authorized project photos. Originality is not just a low similarity score: a text can use different wording yet offer no new value. It is also distinct from avoiding duplicate content, which concerns overlapping material across URLs. Accuracy, clarity, and relevance still matter more than novelty for its own sake. Search visibility is never guaranteed simply because a page is described as original.