Organic vs. Paid Reach

Organic versus paid reach distinguishes the people exposed to social content without purchased distribution from those reached through advertising. A home repair business may publish a project update to followers and also run a paid campaign to reach homeowners in its service area. Different platforms define and report these audiences in different ways, and the two groups can overlap. Their figures should not always be added together to estimate unique people reached. Organic reach reflects unpaid distribution; paid reach comes from advertising. Neither measure, on its own, indicates how many qualified inquiries the content generated.