GA4 BigQuery Export
GA4 BigQuery Export sends raw Google Analytics 4 event data into BigQuery tables for custom queries and analysis.
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Digital Glossary
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GA4 Custom Event
A GA4 custom event is an event a site owner defines to measure an interaction not adequately covered by automatically collected, enhanced measurement, or recommended events.
Read the definitionGA4 Data Retention
GA4 data retention settings control how long certain user-level and event-level data remains available for particular reporting and exploration uses in a Google Analytics property.
Read the definitionGA4 Data Stream
A GA4 data stream is a source that sends website or app activity data into a Google Analytics 4 property.
Read the definitionGA4 DebugView
GA4 DebugView is a Google Analytics feature for inspecting events sent from devices or browsers in debug mode.
Read the definitionGA4 Event Parameter
A GA4 event parameter is an additional piece of information sent with an event in Google Analytics 4.
Read the definitionGA4 Explorations
GA4 Explorations is an analysis workspace in Google Analytics that allows more flexible investigation than many predefined reports.
Read the definitionGA4 Measurement ID
A GA4 measurement ID identifies a particular web data stream in Google Analytics 4.
Read the definitionGA4 Measurement Protocol
GA4 Measurement Protocol is a server-to-server interface for sending event data to Google Analytics 4 using HTTPS requests.
Read the definitionGDPR Compliance
GDPR compliance means meeting the applicable requirements of the EU General Data Protection Regulation when an organization processes personal data within its scope.
Read the definitionGDPR Email Consent
GDPR email consent refers to the conditions for valid consent when an organization relies on consent to process personal data for marketing email.
Read the definitionGenerative Engine Optimization (GEO)
Generative engine optimization (GEO) is an emerging term for improving how helpful, attributable information is discovered and represented in AI-assisted search experiences.
Read the definitionGeo Lift Testing
Geo lift testing is an incrementality experiment comparing advertising outcomes across appropriately matched or randomized geographic treatment and control areas.
Read the definitionGeo-Modified Keyword
A geo-modified keyword is a search phrase that includes a location, such as “gutter repair in Raleigh” or “lawn mowing in Plano.” The place name helps express where the searcher wants a service.
Read the definitionGeographic Targeting
Geographic targeting directs marketing to people in or interested in specified locations, depending on the channel and targeting settings.
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