SEO & Local Search

Duplicate Google Business Profile

A duplicate Google Business Profile can occur when more than one listing represents the same eligible business location or operation.

A duplicate Google Business Profile can occur when more than one listing represents the same eligible business location or operation. Duplicates may result from past account access, accidental creation, business changes, or listings managed by different people. A handyman business could discover an older profile after a new manager creates another one. The right response is to identify which profiles refer to the same real business and use Google's supported ownership, merge, or correction processes where appropriate. Separate profiles are not justified merely to target more nearby cities. Because Google's rules vary with business structures and locations, check the current guidance before removing or altering a listing that might legitimately represent another business.