Content & Copywriting

Editorial Workflow

An editorial workflow is the sequence of responsibilities and checks that moves content from an idea to a reviewed, published, and maintained piece.

An editorial workflow is the sequence of responsibilities and checks that moves content from an idea to a reviewed, published, and maintained piece. It can include assigning a writer, checking facts, editing language, reviewing images, approving claims, and recording when the page needs another look. A service business might require someone to verify prices and service coverage before a page goes live. A content calendar schedules when material is planned or published; an editorial workflow explains who does what and how decisions are documented. Even a small team benefits from a simple process, especially when multiple people can update the site. Drafting and publication should remain distinct permissions.