Content & Copywriting
Email Accessibility
Email accessibility is the practice of making email messages understandable and usable by recipients with different abilities and assistive technologies.
Email accessibility is the practice of making email messages understandable and usable by recipients with different abilities and assistive technologies. Readable text, meaningful headings, descriptive links, adequate contrast, and informative alternative text can improve a service reminder or newsletter. The reading order should also remain sensible when images are unavailable or a screen reader is used. A landscaping business sending seasonal instructions should not hide critical details inside an image of text. Email accessibility shares principles with website accessibility, but email clients handle layouts and code differently. Testing the actual message across common clients is important; passing an automated checker alone cannot establish complete accessibility.
