Reference, explained clearly

Digital Glossary

A practical guide to the digital terms behind websites, content, SEO, UX, and online visibility.

Browse A–Z
Topics covered

Showing 196–210 of 1451 terms

Social Media & Digital Content · Measurement & Community

Community-Led Growth

Community-led growth is a strategy in which ongoing interactions among members help a business learn, build trust and earn repeat participation.

Read the definition

Digital Strategy & Competitor Research · Competitor Intelligence

Competitive Benchmarking

Competitive benchmarking is the process of comparing selected business practices or performance indicators against a relevant set of competitors.

Read the definition

Digital Strategy & Competitor Research · Positioning & Planning

Competitive Positioning

Competitive positioning is the strategic choice of how a business aims to stand apart from relevant alternatives in customers' minds.

Read the definition

Digital Strategy & Competitor Research · Competitor Intelligence

Competitor Analysis

Competitor analysis is a structured look at businesses that serve similar customers or solve a similar problem.

Read the definition

Digital Strategy & Competitor Research · Competitor Intelligence

Competitor Backlink Analysis

Competitor backlink analysis examines sites linking to competing websites to identify relevant referral relationships, content opportunities, and potential outreach prospects.

Read the definition

Digital Strategy & Competitor Research · Competitor Intelligence

Competitor Keyword Gap

A competitor keyword gap is a difference between search terms for which competing websites appear and terms for which your own site has little or no visibility.

Read the definition

UX, Conversion & Accessibility · Navigation & Interaction

Confirmation Dialog

A confirmation dialog asks someone to verify an action before it proceeds, particularly when the consequences might be significant or difficult to reverse.

Read the definition

UX, Conversion & Accessibility · Conversion & Lead Capture

Consent Checkbox

A consent checkbox lets someone indicate agreement to a clearly described action or use of information.

Read the definition

Analytics & Measurement · Analytics Foundations & Reports

Consent Mode v2

Consent Mode v2 is Google’s expanded consent-signaling implementation that adds ad_user_data and ad_personalization states to earlier storage-consent signals.

Read the definition

Analytics & Measurement · Analytics Foundations & Reports

Consent Rate

Consent rate describes the proportion of a defined group of visitors who make a particular consent choice, such as accepting an optional analytics category.

Read the definition