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Digital Glossary

A practical guide to the digital terms behind websites, content, SEO, UX, and online visibility.

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Showing 181–195 of 1451 terms

UX, Conversion & Accessibility · Navigation & Interaction

Click-to-Call Button

A click-to-call button is a link or button that opens a device's phone dialer with a business number ready to call.

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UX, Conversion & Accessibility · Accessible Interfaces

Click-to-Call Sticky Bar

A click-to-call sticky bar is a mobile website control that keeps a phone-call action visible as a visitor scrolls, often near the bottom of the screen.

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UX, Conversion & Accessibility · Conversion & Lead Capture

Click-to-Email Link

A click-to-email link opens the visitor's preferred email application with a recipient address, and sometimes a suggested subject line, already filled in.

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Social Media & Digital Content · Paid Social & Messaging

Click-to-Message Ads

Click-to-message ads are paid social advertisements designed to start a conversation through a supported messaging channel when someone interacts with the ad.

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UX, Conversion & Accessibility · Conversion & Lead Capture

Click-to-Text Button

A click-to-text button lets a mobile visitor open a messaging app with a business's phone number, and sometimes a suggested message, already filled in.

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Website Design & Development · CMS & Build Concepts

Client-Side Rendering (CSR)

Client-side rendering is an approach in which a web browser uses JavaScript to build or update much of a page's visible content after receiving its initial resources.

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Social Media & Digital Content · Formats & Creative

Closed Captions

Closed captions are synchronized text representations of speech and important non-speech audio in video that viewers can turn on or off when the player supports them.

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Website Design & Development · Site Foundations & Architecture

Cloud Hosting

Cloud hosting runs a website or application on computing infrastructure delivered through a cloud provider rather than relying on a single traditional hosting arrangement.

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UX, Conversion & Accessibility · Accessible Interfaces

Cognitive Accessibility

Cognitive accessibility means designing digital information and interactions so people with different memory, attention, language, and learning needs can use them.

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UX, Conversion & Accessibility · Accessible Interfaces

Cognitive Bias in UX

Cognitive bias in UX describes predictable judgment shortcuts that can influence how people perceive options, risk, prices and interface information.

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UX, Conversion & Accessibility · User Research & Usability

Cognitive Load

Cognitive load describes the mental effort needed to understand information and carry out a task.

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UX, Conversion & Accessibility · Conversion & Lead Capture

Cohort Analysis

Cohort analysis compares the behavior of groups of users or customers who share a starting event or another defined characteristic.

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UX, Conversion & Accessibility · Accessible Interfaces

Color Contrast

Color contrast is the difference in perceived lightness between colors, such as text and its background.

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Social Media & Digital Content · Measurement & Community

Community Management

Community management is the ongoing work of listening and responding to people who interact with a business through social channels and other online communities.

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