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Digital Glossary

A practical guide to the digital terms behind websites, content, SEO, UX, and online visibility.

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Showing 916–930 of 1451 terms

Website Design & Development · Layout & Responsive Design

Picture Element

The HTML picture element provides alternative image sources so browsers can choose suitable formats or art-directed crops for a given display context.

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Content & Copywriting · Content Structure & Page Types

Pillar Page

A pillar page is a substantial central page that introduces a broad topic and connects readers to focused supporting resources.

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Social Media & Digital Content · Channel Fundamentals

Pinned Post

A pinned post is a social media post a business chooses to keep in a prominent position on its profile, where the platform supports that feature.

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Social Media & Digital Content · Channel Fundamentals

Pinterest Business Account

A Pinterest business account is an account type intended for organizations and creators using Pinterest to publish visual content and access business-oriented features.

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Social Media & Digital Content · Social Content Formats

Pinterest Pin

A Pinterest Pin is a piece of content shared on Pinterest, commonly using an image or video with supporting text and, when available, a destination link.

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Social Media & Digital Content · Formats & Creative

Pinterest Rich Pin

A Pinterest Rich Pin displays structured information drawn from a linked website, such as article details, product data or recipe information.

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Social Media & Digital Content · Formats & Creative

Pinterest SEO

Pinterest SEO is the practice of making useful Pins and related boards easier to discover through relevant topics, descriptions, and visual content.

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Analytics & Measurement · Acquisition & Attribution

Pirate Metrics (AARRR)

Pirate Metrics, or AARRR, is a lifecycle framework that groups customer-growth measurements into acquisition, activation, retention, referral, and revenue.

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Website Care, Performance & Security · Security & Privacy

Plugin Bloat

Plugin bloat is the accumulation of unnecessary or inefficient website extensions that adds maintenance, compatibility or performance costs.

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Website Care, Performance & Security · Security & Privacy

Plugin Conflict

A plugin conflict occurs when two software extensions, or an extension and a theme, interact in a way that breaks expected website behavior.

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Digital Strategy & Competitor Research · Channel & Budget Decisions

Porter's Five Forces

Porter’s Five Forces is a strategy framework for examining competitive pressure from rivalry, entrants, substitutes, suppliers and buyers.

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Digital Strategy & Competitor Research · Lead Operations

Positioning Statement Template

A positioning statement template is a structured internal sentence or brief describing a target audience, category, differentiating value, and supporting reason.

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