Post-Mortem (Incident)
An incident post-mortem is a documented review of a service failure that records its impact, causes, response and actions to reduce recurrence.
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Digital Glossary
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Post-Service Follow-Up Email
A post-service follow-up email is a message sent after a job has been completed to confirm the experience, share relevant care instructions, or invite the customer to get in touch if something needs attention.
Read the definitionPredictive Lead Scoring
Predictive lead scoring estimates a lead’s likelihood of reaching a defined business outcome using historical data and a predictive model.
Read the definitionPreferred Domain (WWW vs. Non-WWW)
A preferred domain is the chosen canonical hostname version of a website, such as www.example.com or example.com, used consistently across links and redirects.
Read the definitionPrice Sensitivity Analysis
Price sensitivity analysis explores how customers' willingness to buy may change at different price levels.
Read the definitionPricing Page
A pricing page explains how customers can understand the cost of a service, even when the business cannot give a final number before seeing the job.
Read the definitionPricing Transparency
Pricing transparency means giving customers understandable information about how a service is priced, what is included, and what might change the final amount.
Read the definitionPrimary Keyword
A primary keyword is the main search topic or phrase a page is intended to address.
Read the definitionPrinciple of Least Privilege
The principle of least privilege limits users and software processes to the permissions required for their actual tasks.
Read the definitionPrivacy Impact Assessment (PIA)
A privacy impact assessment (PIA) examines how a project handles identifiable information, the privacy risks it creates, and ways to reduce those risks.
Read the definitionPrivacy Policy
A privacy policy explains how an organization collects, uses, shares, retains, and otherwise handles personal information, according to its actual practices and applicable requirements.
Read the definitionPrivacy Preference Center
A privacy preference center gives visitors a place to review or change choices about certain data uses, such as optional analytics or advertising technologies.
Read the definitionPrivacy by Design
Privacy by Design is the practice of building data-protection requirements into a system or service from its earliest planning stages and across its lifecycle.
Read the definitionProfit on Ad Spend (POAS)
Profit on ad spend (POAS) compares a defined profit measure with advertising cost rather than using sales revenue as the numerator.
Read the definitionProgressive Disclosure
Progressive disclosure is a user experience approach that presents essential information first and reveals additional options only when they become relevant.
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