Pay-Per-Click (PPC) Advertising
Pay-per-click advertising is a pricing model in which an advertiser is charged when a person clicks an eligible ad rather than simply seeing it.
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Digital Glossary
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Pay-Per-Lead
Pay-per-lead (PPL) is a pricing arrangement in which a business pays when it receives a lead meeting agreed qualification rules.
Read the definitionPayment Terms
Payment terms describe when, how, and under what conditions a customer must pay for a service.
Read the definitionPenetration Pricing
Penetration pricing is a launch strategy that uses a comparatively low initial price to encourage adoption in a target market.
Read the definitionPenetration Testing
Penetration testing is an authorized security assessment in which testers attempt to exploit weaknesses in systems or applications under defined rules.
Read the definitionPeople Also Ask (PAA)
People Also Ask is a Google search feature that can display expandable questions related to a user's query, with answers drawn from web pages.
Read the definitionPeople-First Content
People-first content is created mainly to answer an audience’s real questions or needs, rather than primarily to attract search traffic.
Read the definitionPerceptual Map
A perceptual map is a visual representation of how customers perceive competing brands or offerings on selected attributes.
Read the definitionPerformance Max
Performance Max is a goal-based Google Ads campaign type that uses automation to run advertisements across multiple Google advertising channels from one campaign.
Read the definitionPhishing
Phishing is a deceptive attempt to obtain sensitive information or persuade someone to take an unsafe action by posing as a trustworthy sender or service.
Read the definitionPhishing Simulation
A phishing simulation is an authorized exercise that uses realistic but controlled fake messages to improve recognition and reporting of phishing attempts.
Read the definitionPhishing Variants (Spear Phishing, Whaling, Vishing, Smishing)
Phishing variants are different ways attackers tailor deceptive messages, including spear phishing, whaling, vishing and smishing.
Read the definitionPhone Call Conversion
A phone call conversion is a tracked calling action that meets a business's chosen measurement criteria.
Read the definitionPhone Call Tracking
Phone call tracking is the practice of measuring calls that may originate from a marketing channel, website, or campaign.
Read the definitionPhoto Release Form
A photo release form records permission to use certain images of people or other identifiable subjects for specified purposes.
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