User Flow

A user flow maps the steps and decisions someone takes to complete a particular task in a product or website. It can begin at a service page, continue through a quote form, and end at a confirmation message, showing what happens if required information is missing. Mapping that sequence helps a landscaping business spot avoidable interruptions in its estimate-request process. A user journey covers a wider experience across touchpoints, possibly including calls, reviews, and follow-up service. A conversion funnel summarizes movement through stages and may use aggregate metrics. A user flow instead describes the routes and choices available during a defined task, including paths where people leave or need help.