Think-Aloud Protocol
A think-aloud protocol is a usability research method in which participants verbalize their thoughts while performing realistic tasks.
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Digital Glossary
A practical guide to the digital terms behind websites, content, SEO, UX, and online visibility.
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Third-Party Integration
A third-party integration connects a website to software or services operated by another provider.
Read the definitionThird-Party Script
A third-party script is code loaded by a website from an outside provider.
Read the definitionTiered Pricing Strategy
A tiered pricing strategy offers clearly differentiated levels of a product or service at different prices to match varying customer needs.
Read the definitionTikTok Hashtag Challenge
A TikTok hashtag challenge invites people to create and share videos around a recognizable hashtag, often using a theme or creative prompt.
Read the definitionTikTok Spark Ad
A TikTok Spark Ad is a paid advertisement that promotes an eligible organic TikTok post from the advertiser or an authorized creator.
Read the definitionTime to First Byte (TTFB)
Time to First Byte (TTFB) measures how long it takes from a request until the browser receives the first byte of the server's response, using the relevant measurement method.
Read the definitionTime-and-Materials (T&M)
Time-and-materials (T&M) pricing charges for work based on agreed labor rates and billable materials or expenses, rather than one predetermined total price.
Read the definitionTime-and-Materials Pricing
Time-and-materials pricing bills work according to actual labor time and defined material or expense charges, rather than a single fixed project price.
Read the definitionTitle Tag
A title tag is the HTML element that specifies a webpage's document title.
Read the definitionTone of Voice Guide
A tone of voice guide documents how an organization communicates across channels and situations while preserving a consistent underlying brand personality.
Read the definitionTooltip (UI)
A tooltip is brief, noninteractive help text associated with a control that should be accessible on keyboard focus as well as pointer hover.
Read the definitionTop-Level Domain (TLD)
A top-level domain (TLD) is the rightmost label of a domain name, such as .com, .org, or .us, directly below the DNS root.
Read the definitionTopic Cluster
A topic cluster is a group of related pieces of content organized around a broader subject.
Read the definitionTopical Authority
Topical authority describes how convincingly a website covers a subject through accurate, useful and interconnected content.
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