Tracking Audit

A tracking audit checks whether a website's measurement setup records the intended actions accurately and consistently. It may test analytics tags, consent behavior, referral information, form submissions, phone-click events, and duplicate event firing. For a handyman website, the audit should distinguish clicking a phone number from completing an actual call, and submitting a form from receiving a qualified inquiry. Testing may involve browser debugging, controlled submissions, and comparing systems where suitable. This is narrower than a digital marketing audit, which evaluates broader channels and strategy. A tracking audit verifies the reliability of observations; it does not promise that accurate measurement will increase traffic or sales.