Traffic Acquisition Report (GA4)

The Traffic Acquisition report in Google Analytics 4 (GA4) helps explain where website or app sessions originate. Its session-scoped dimensions can show sources, mediums, or campaigns associated with visits, including returning activity. For a cleaning business, this can help compare sessions attributed to organic search, email, and other channels. The report is different from User Acquisition, which focuses on where new users were first acquired. Its figures are analytics measurements, not verified counts of customers or completed jobs. Attribution settings, consent, tagging, and other measurement conditions affect what appears, so compare periods consistently and investigate unexpected changes before drawing conclusions.