SQL Injection
SQL injection is a security vulnerability that arises when untrusted input can alter the structure of a database query.
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Digital Glossary
A practical guide to the digital terms behind websites, content, SEO, UX, and online visibility.
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Showing 1021–1035 of 1451 terms
SSL Certificate
An SSL certificate is the common name for a digital certificate used to help establish an authenticated HTTPS connection.
Read the definitionSSL Certificate Renewal
SSL certificate renewal is the process of replacing or extending a site's digital certificate before it expires so browsers can continue establishing trusted HTTPS connections.
Read the definitionSTAR Method for Case Studies
The STAR method is a Situation–Task–Action–Result storytelling framework that can help structure a concise, evidence-based customer case study.
Read the definitionSWOT Analysis
A SWOT analysis is a planning exercise that identifies strengths, weaknesses, opportunities, and threats affecting a business.
Read the definitionSales Cycle Length
Sales cycle length is the time it takes an opportunity to move from a defined starting point to a completed sale or signed agreement.
Read the definitionSales Pipeline
A sales pipeline represents the stages that a potential customer moves through between an initial opportunity and an outcome such as a completed sale or a lost job.
Read the definitionSales Territory
A sales territory is the geographic area, customer segment, or account group assigned to a sales effort or team.
Read the definitionSales Velocity
Sales velocity estimates how quickly a pipeline generates revenue using the number of opportunities, average deal value, win rate and sales-cycle length.
Read the definitionSalted Hash (Passwords)
A salted password hash combines each password with a unique random salt before a purpose-built one-way hashing process stores its verifier.
Read the definitionSample Size Calculator
A sample size calculator estimates how many observations an experiment may need to detect a specified effect under stated statistical assumptions.
Read the definitionScalable Vector Graphics (SVG)
Scalable Vector Graphics (SVG) is an image format that describes shapes and lines using XML-based vector data.
Read the definitionScaled Content Abuse
Scaled content abuse is the creation of many low-value pages primarily to manipulate search rankings rather than provide useful information to people.
Read the definitionScannable Content
Scannable content is written and formatted so readers can locate useful information quickly instead of reading every sentence in order.
Read the definitionScarcity Principle in CRO
The scarcity principle in conversion optimization describes how genuine limits on availability can affect a customer’s purchase decision.
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