SWOT Analysis

A SWOT analysis is a planning exercise that identifies strengths, weaknesses, opportunities, and threats affecting a business. Strengths and weaknesses usually describe internal factors, while opportunities and threats focus on conditions outside the business. A handyman company might list experienced staff as a strength, limited appointment availability as a weakness, increasing local demand as an opportunity, and stronger competitors as a threat. The framework helps start a discussion, but a list alone does not determine what to do next. Useful SWOT work includes evidence, trade-offs, and a few practical decisions. It complements competitor analysis rather than replacing research into actual customer needs or market conditions.