Sales Cycle Length

Sales cycle length is the time it takes an opportunity to move from a defined starting point to a completed sale or signed agreement. For a landscaping company, a complex installation estimate may take longer than a simple recurring mowing inquiry. This measure differs from lead response time, which looks only at how quickly the business first replies. To compare periods, define the same start and finish points and decide how to handle deals that never close. An average can hide a wide range of customer circumstances. Faster is not always better if the business pressures clients or skips necessary planning.