Demand Generation
Demand generation is marketing activity intended to build awareness, interest, and a reason to consider a service, including among people who are not ready to inquire immediately.
Read the definitionReference, explained clearly
Digital Glossary
A practical guide to the digital terms behind websites, content, SEO, UX, and online visibility.
Browse A–Z
Topics covered
Showing 361–375 of 1451 terms
Deployment Window
A deployment window is a planned period in which a team releases software or website changes under agreed monitoring, communication and rollback conditions.
Read the definitionDescriptive Button Label
A descriptive button label tells people what will happen when they activate a control.
Read the definitionDesign Brief
A design brief is a working document that defines a design project’s objectives, audience, constraints, deliverables, and criteria for success.
Read the definitionDesign System
A design system is a shared set of design rules, reusable components, and usage guidance for creating consistent interfaces.
Read the definitionDesign Tokens
Design tokens are named values for recurring visual choices, including colors, spacing, typography, and border radii.
Read the definitionDigital Accessibility Debt
Digital accessibility debt is the accumulation of unresolved accessibility barriers and design decisions that make a website harder to use and more expensive to improve later.
Read the definitionDigital Marketing Audit
A digital marketing audit is a structured review of a business's current online channels, messaging, measurement, and results against its goals.
Read the definitionDigital Marketing Strategy
A digital marketing strategy is a plan for using digital channels to support specific business goals.
Read the definitionDigital PR
Digital PR uses newsworthy stories, expertise and useful information to earn attention from online publications, journalists and relevant communities.
Read the definitionDirect Mail Marketing
Direct mail marketing is promotion delivered as physical printed material to a selected set of postal addresses or delivery routes.
Read the definitionDirect Message Automation
Direct message automation uses predefined triggers or workflows to send or organize private social media messages.
Read the definitionDirect Response Copywriting
Direct response copywriting is persuasive writing designed to prompt a specific, measurable action, such as requesting a quote or booking a call.
Read the definitionDirect Traffic
Direct traffic is the analytics category used when a visit has no identifiable referring source under the system's attribution rules.
Read the definitionDisavow Links Tool
Google's Disavow Links Tool lets eligible site owners ask Google to disregard specified backlinks when evaluating their website.
Read the definitionNo terms match those filters. Try another search or topic.