DNSSEC
DNSSEC, short for Domain Name System Security Extensions, adds cryptographic signatures that can help resolvers verify the authenticity of supported DNS responses.
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Digital Glossary
A practical guide to the digital terms behind websites, content, SEO, UX, and online visibility.
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Dark Mode Toggle
A dark mode toggle is an interface control that lets a person switch a website between darker and lighter visual color schemes.
Read the definitionDark Social
Dark social describes private content sharing through channels such as messaging or email, where an analytics tool may lack enough referral information to identify the source.
Read the definitionDark Social Attribution
Dark social attribution is the challenge of identifying visits or conversions influenced by private sharing that leaves limited referrer or campaign information.
Read the definitionDark Traffic
Dark traffic is website traffic whose true referral source is missing from analytics data, often causing the visit to be classified as direct.
Read the definitionDashboard Information Architecture
Dashboard information architecture organizes metrics, filters, labels, and visualizations so different viewers can find the information needed for decisions.
Read the definitionData Breach Notification Law
Data breach notification law sets conditions under which organizations must inform affected people or authorities after certain personal-data compromises.
Read the definitionData Layer (GTM)
A data layer is a structured way for a website to make events and information available to tags, including those managed through Google Tag Manager.
Read the definitionData Processing Agreement (DPA)
A data processing agreement is a binding contract defining how a processor handles personal data for a controller under applicable data protection rules.
Read the definitionData Sampling
Data sampling happens when an analytics system analyzes a subset of available observations to estimate results instead of using every relevant event.
Read the definitionData Subject Rights
Data subject rights are legal entitlements that let individuals learn about, access, correct, or control certain uses of their personal data under applicable privacy laws.
Read the definitionData Thresholding (GA4)
Data thresholding in GA4 is a privacy-related reporting behavior that can limit the display of certain information when showing it could risk identifying users or revealing sensitive patterns.
Read the definitionDeceptive Design Patterns
Deceptive design patterns are interface choices that steer, mislead, or pressure people into actions they did not freely intend.
Read the definitionDecoy Effect
The decoy effect is a choice phenomenon in which an intentionally less attractive option can change how people evaluate other alternatives.
Read the definitionDemand Capture
Demand capture describes marketing that helps a business become the chosen option when potential customers already recognize a need.
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