Direct Message Automation

Direct message automation uses predefined triggers or workflows to send or organize private social media messages. For example, a landscaping business might provide an immediate acknowledgement when someone asks about estimates and then direct the request to a staff member. Automation can also route common questions, but it should not pretend a human has personally reviewed a job when that has not happened. Platform permissions, messaging rules, customer privacy, and available integrations vary. Unlike a social media inbox, which displays conversations, automation performs specified actions within a messaging workflow. Businesses should provide a clear path to a person for complex questions and avoid unsolicited promotional messaging.