Design Tokens

Design tokens are named values for recurring visual choices, including colors, spacing, typography, and border radii. Instead of manually picking a blue for every button, a design team can use a token that refers to the site's primary action color. That makes later updates more consistent across a homepage, service pages, and contact forms. Tokens help maintain a design system but do not decide whether the choices themselves are accessible or effective. A small business rarely needs to manage tokens directly; the practical benefit is fewer mismatched elements and easier updates as its website grows.