Customer Persona
A customer persona is a practical description of a type of customer, developed from research and clearly labeled assumptions where evidence is limited.
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Digital Glossary
A practical guide to the digital terms behind websites, content, SEO, UX, and online visibility.
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Customer Portal
A customer portal is a secure digital area where customers can view or manage information and actions related to their relationship with a business.
Read the definitionCustomer Rebooking Strategy
A customer rebooking strategy is a planned approach to encouraging suitable existing customers to schedule another service when the need returns.
Read the definitionCustomer Referral Rate
Customer referral rate measures referrals relative to a clearly defined group of customers, transactions, or enquiries during a chosen period.
Read the definitionCustomer Relationship Management (CRM)
Customer relationship management (CRM) is a set of processes and tools for recording, organizing, and managing interactions with prospects and customers.
Read the definitionCustomer Research
Customer research is the process of gathering evidence about the people a business serves, including their needs, questions, concerns, and decisions.
Read the definitionCustomer Retention
Customer retention describes a business's ability to maintain relationships with customers over time.
Read the definitionCustomer Retention Rate
Customer retention rate expresses the proportion of customers who remain customers across a defined period, using a consistent definition of what it means to stay active.
Read the definitionCustomer Review Generation Strategy
A customer review generation strategy is a consistent process for inviting genuine feedback without distorting or selectively filtering responses.
Read the definitionCustomer Review Request Message
A customer review request message invites someone who received a service to share their genuine experience on a review platform or another appropriate channel.
Read the definitionCustomer Review Response
A customer review response is a business's public reply to feedback posted by a customer on a review platform.
Read the definitionCustomer Satisfaction Score (CSAT)
Customer Satisfaction Score, or CSAT, reflects how satisfied respondents say they are with an interaction or service.
Read the definitionCustomer Segmentation
Customer segmentation is the practice of dividing a broader customer base into groups that share useful characteristics or needs.
Read the definitionCustomer Testimonial
A customer testimonial is a statement from a client describing their experience with a business.
Read the definitionCustomer Win-Back Campaign
A customer win-back campaign is a planned effort to reconnect with former customers who have stopped buying or booking services.
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