Customer Segmentation

Customer segmentation is the practice of dividing a broader customer base into groups that share useful characteristics or needs. A cleaning business might distinguish recurring residential customers from commercial clients because they ask different questions and evaluate service differently. Segments can reflect service type, buying situation, location, or observed behavior, provided the information is collected and used responsibly. This approach helps a business decide which pages, offers, and messages deserve separate attention. A target audience identifies the overall group a business aims to reach, while segmentation divides that group into more specific parts. Avoid creating segments around unsupported assumptions or unnecessary personal information.