Customer Persona

A customer persona is a practical description of a type of customer, developed from research and clearly labeled assumptions where evidence is limited. It might summarize why a homeowner hires a handyman, what information they need before requesting a quote, and which concerns affect their decision. A persona is narrower and more detailed than a general target audience, but it should not become a fictional biography treated as research. Interviews, inquiry patterns, and customer questions can make the description more credible. Personas help teams decide what pages, messages, and contact options to prioritize. They should be revisited as the business learns more, rather than treated as permanent facts about everyone in a market.