Topic Cluster

A topic cluster is a group of related pieces of content organized around a broader subject. A lawn care website might connect a guide to seasonal lawn maintenance with focused articles about overseeding, mowing practices, and soil preparation. The relationships should make sense to readers, with links that help them move between relevant questions. A cluster is a content planning and navigation approach, not a requirement to publish a set number of pages or repeat the same keyword. A content pillar is the broader theme or central resource within the plan. Thin articles created solely to complete a diagram do not improve the usefulness of a topic cluster.