Social Media Accessibility
Social media accessibility means preparing posts so that more people, including people with disabilities, can perceive and interact with them.
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Digital Glossary
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Social Media Account Impersonation
Social media account impersonation occurs when someone creates or uses an account to misleadingly appear to be a legitimate business or person.
Read the definitionSocial Media Account Permissions
Social media account permissions determine who can view, create, publish, advertise, or manage aspects of a business's social presence.
Read the definitionSocial Media Account Recovery
Social media account recovery is the process of regaining access to a profile after losing credentials, being locked out, or experiencing a suspected compromise.
Read the definitionSocial Media Ad Creative
Social media ad creative is the visual and written material people actually encounter in a paid social advertisement.
Read the definitionSocial Media Ad Placement
Social media ad placement refers to where an advertisement can appear within a platform's eligible surfaces, such as feeds, stories, reels, or other supported spaces.
Read the definitionSocial Media Ad Targeting
Social media ad targeting is the process of configuring which audiences or circumstances a platform may use when delivering paid advertisements.
Read the definitionSocial Media Analytics
Social media analytics is the collection and interpretation of information about how content and accounts perform on social platforms.
Read the definitionSocial Media Audience Insights
Social media audience insights are reports or observations about the people engaging with a social account or its content.
Read the definitionSocial Media Audit
A social media audit is a structured review of an organization’s social accounts, publishing practices, audience signals, and business outcomes.
Read the definitionSocial Media Caption
A social media caption is the text published alongside a social post, photograph, or video.
Read the definitionSocial Media Community Guidelines
Social media community guidelines explain how people are expected to behave when commenting on, messaging, or contributing to a business's social channels.
Read the definitionSocial Media Content Approval
Social media content approval is the step in which a designated person reviews a proposed post before it is published.
Read the definitionSocial Media Content Batching
Social media content batching means preparing multiple pieces of content during a dedicated production session instead of creating every post immediately before publication.
Read the definitionSocial Media Content Calendar
A social media content calendar is a schedule for planning what a business will publish across its social channels.
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