Social Media Content Moderation
Social media content moderation is the process of reviewing and managing posts, comments, and other contributions according to clear participation rules.
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Digital Glossary
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Social Media Content Rights
Social media content rights determine who may use, modify, publish, or license material such as photographs, videos, graphics, and written posts.
Read the definitionSocial Media Content Strategy
A social media content strategy explains what a business wants its social content to accomplish, who it should help, which subjects it will cover, and how success will be evaluated.
Read the definitionSocial Media Conversion Tracking
Social media conversion tracking connects activity from social channels to defined actions, such as a completed quote form or booking request.
Read the definitionSocial Media Crisis Plan
A social media crisis plan defines how an organization detects, assesses, escalates, and responds to high-impact issues on its social channels.
Read the definitionSocial Media Customer Service
Social media customer service involves answering questions, resolving concerns, and directing customers through channels such as Facebook or Instagram messages and comments.
Read the definitionSocial Media Direct Message (DM)
A direct message, usually shortened to DM, is a conversation sent through a platform's private messaging feature rather than posted publicly.
Read the definitionSocial Media Engagement
Social media engagement refers to actions people take in response to content, such as commenting, reacting, sharing, or saving, depending on the platform.
Read the definitionSocial Media Impressions
Social media impressions count instances when content is displayed under a platform's reporting rules.
Read the definitionSocial Media Inbox
A social media inbox is an interface for viewing and responding to messages, and sometimes comments, received through connected social accounts.
Read the definitionSocial Media Post Alt Text
Social media post alt text is a written description that helps people using screen readers understand meaningful visual content shared in a post.
Read the definitionSocial Media Post Saves
Social media post saves are actions people take to bookmark or store a post for later reference on platforms that support saving.
Read the definitionSocial Media Profile Optimization
Social media profile optimization means improving the public information and presentation of a business account so visitors can understand and contact the business.
Read the definitionSocial Media Profile Verification
Social media profile verification is a platform-specific identity or eligibility process whose badges have different meanings across products.
Read the definitionSocial Media Reach
Social media reach is a metric describing how many distinct accounts or users were exposed to content over a defined period, according to a platform's measurement rules.
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