Social Media Accessibility

Social media accessibility means preparing posts so that more people, including people with disabilities, can perceive and interact with them. Useful practices can include describing informative images, providing accurate captions for spoken video, using readable text contrast, and avoiding information conveyed by color alone. A home repair business showing a completed project should explain the relevant work rather than relying entirely on a photograph. Individual platforms provide different accessibility features, and their controls may change. Accessible content also requires thoughtful writing and moderation, not just a technical checkbox. WCAG offers broader web accessibility guidance, but applying it to a particular social platform requires considering what the publisher can and cannot control.