Social Media Caption

A social media caption is the text published alongside a social post, photograph, or video. It can explain what the audience is seeing, identify a relevant service, ask a useful question, or provide a clear next step. For a cleaning business sharing a process photo, a caption could describe what work is shown without claiming results that the image cannot establish. Captions should match the company's voice while remaining appropriate to the individual post and platform. They are not the same as a brand voice, which guides communication across many channels. Where a platform supports image descriptions or video captions for accessibility, those features should be considered separately from the promotional post text.