Search Entity
A search entity is a distinct person, place, organization, product, or concept that a search system can represent and relate to other information.
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Digital Glossary
A practical guide to the digital terms behind websites, content, SEO, UX, and online visibility.
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Search Impression Share (Google Ads)
Search impression share is the proportion of estimated eligible Google Search ad impressions that a campaign actually received.
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Search impressions in Google Search Console are counted when a website link is shown in a Google Search result under Google's reporting rules.
Read the definitionSearch Intent
Search intent is the goal a person is trying to accomplish when entering a query into a search engine.
Read the definitionSearch Intent Mismatch
Search intent mismatch occurs when a page does not adequately address what someone is trying to accomplish through a search.
Read the definitionSearch Queries Report (Search Console)
The Search Console queries view shows search phrases for which a verified site's pages appeared or received clicks in Google Search, subject to Google's reporting and privacy limits.
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A search query is the exact phrase or question a person enters into a search engine.
Read the definitionSearch Ranking Position
Search ranking position refers to where a particular result appears for a query in a given search context.
Read the definitionSearch Result Breadcrumbs
Search result breadcrumbs are hierarchical URL trails Google may show on desktop results; it stopped showing these trails in mobile results in 2025.
Read the definitionSearch Result Sitelinks
Search result sitelinks are additional links that a search engine may display beneath a main search result.
Read the definitionSearch Results Personalization
Search results personalization refers to differences in search results influenced by available user-specific context and preferences, in addition to broader factors such as query wording and location.
Read the definitionSearch Snippet
A search snippet is the short preview text shown with a search result to help someone judge whether the page is relevant.
Read the definitionSearch Visibility
Search visibility describes how often and where a business appears in search experiences relevant to its customers.
Read the definitionSearch Volume
Search volume is an estimate of how often a particular query is searched within a defined market and time period.
Read the definitionSeasonal Content
Seasonal content addresses questions, services, or buying decisions that become especially relevant during certain parts of the year.
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