Search Intent

Search intent is the goal a person is trying to accomplish when entering a query into a search engine. A homeowner searching 'how to remove moss from a patio' may want advice, while 'patio cleaning company near me' suggests a need to find a provider. Both queries involve cleaning, but they call for different content. Understanding intent helps a business decide whether to create an educational explanation, a service page, or a page that answers practical booking questions. Intent is an interpretation, not a certainty about any individual searcher, and the same query can have more than one reasonable purpose.